Evaluation Question 4
How did you use media technologies in the construction and research, planning and evaluation stages?

To aid us along our journey we used Macs to help us create our video. During planning we used YouTube, Google, Myspace to research genres, styles, representations and media conventions. Myspace was a saviour as we were able to find unsigned artists and also enabled us to see what type of music was gaining in popularity at the time. To make our video we used Final Cut Express on the Mac and spent a good few lessons experimenting with settings on Final Cut Express to see what was effective and what worked well. We went out shooting with a HD camera and filmed surfaces such as a brick wall to see how the effects would turn out. It was an useful experiment and although was time consuming we were able to see what would fail before actually being in production.


We didn't wish to document our research in a conventional way, so by making an audience research video we can gain a more exciting understanding of what our audience want. This also helped us with our quick shot editing.
The Internet was an extremely useful aspect of technology which aided us in research for our music video. We used search engines such as google to search for images, videos, music and articles on artists and the current music chart.

Due to Final Cut Express being a quick and easy to use media tool we were able to incorporate a vast variety of effects to give our film the professional quality which we wanted to achieve. We used quick editing, slow motion and quick paced cuts to give our film this professional look. this also helps to reiterate the narrative we wished to achieve. The use of a High Definition Camera also does this. Last year we used a non HD camera and felt that the quality was not as good as it could have been and therfore took that quality away from the film.

All in all i feel that this task has been very successful, it has opened our eyes to the changing music industry and also shows that anything can be popular if you do correct research, i think our 600 views on YouTube is a good reflection that we hit our target audience correctly and that we achieved what we set out to achieve.
We all worked exceptionally hard on this project and put in many many hours. i hope it shows and that the hard work pays off.

Grace Pickard