Before leaping in at the deep end we needed to do some extensive research into what sort of music would be most popular and what an audience would find enjoyable to watch. We ourselves had noted that music such as House and Electro was gaining in considerable popularity again. Due to this rise in popularity we thought it would be current to use this genre for our music video.
After an extensive scout across Myspace and Youtube we settled for a song from an up and coming band called Soft Toy Emergency, the song is called Critical
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